News Release

TheBeerhomepage.com taps into consumers’ growing thirst for information

October 31, 2005

VICTORIA, BC – So much beer, so little time. With thousands of beer labels in the world and dozens of beer festivals in Canada alone, it’s been difficult to keep up with what’s new and exciting in the world of beer — until now. Three beer aficionados from Excalibur Communications have launched TheBeerHomePage.com, a website devoted entirely to beer.

TheBeerHomePage.com is made up of one-million pixel that breweries can purchase to promote their labels. Breweries can rent any number of 20 X 20 pixel spaces to advertise their unique brands to the world. Visitors are linked to the brewery and micro breweries’ websites by clicking on the labels. The unique design offers prime advertising space for nearly 2,500 different labels, all in one convenient location..

The new buzz word in Internet marketing is “Pixel Advertising”, the most cost effective marketing tool to hit cyber space. Pixel advertising is very similar to a billboard on the side of a busy freeway with one exception; it is the responsibility of the pixel promoter to drive the traffic to the page (the information highway billboard).

Excalibur will use tradition market media; magazines, newspapers, post cards, incentives and promotion to drive traffic to thebeerhomepage.com plus all the standard web marketing methods the have been using for years. Excalibur’s pixel billboard allows each advertiser to monitor and track each beer enthusiast who clicks on their label. Excalibur is bringing true traffic accountability to their advertisers.

TheBeerHomePage.com doesn’t stop there. For absolutely no charge, up to 50 beer festivals can place their logos on the site. In turn, these logos link to festival homepages. Beer lovers may scan TheBeerHomePage.com to find out details of 50 beer festivals, learn more about new or rare micro-brewery labels, read articles about beer and find other beer-related sites.

Please visit the www.TheBeerHomePage.com to discover the world of beer.

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